Double A Confirmed “Global Brand” Status at Paperworld Frankfurt 2012

Bangkok, Thailand, 14 February, 2012 – Double A, the premium quality paper maker’s powerful presence at the recently concluded Paperworld Frankfurt 2012 has paved the way to achieving its corporate mission of becoming a truly global brand.

Paperworld 2012 hosted 1,800 trade exhibitors from paper, stationery and office supplies industry and with 49,350 visitors from 70 countries from various parts of Europe, Asia, Africa and USA.

Double A booth on the other hand has enjoyed the heavy traffic and has welcomed a total of 500 visitors to its booth during the 4-day fair, 6% higher than the previous year.

Meanwhile, Double A senior executive vice president Thirawit Leetavorn describes the event as “the ideal place to discover new opportunities for expansion and fulfil our corporate mission of making Double A as a global brand.”

Double A today is present in more than 120 countries in 5 continents.

Mr. Leetavorn shared that the next goal in 1 or 2 years is to venture in new markets and grow and become the dominant player in markets that are strategic to Double A.

“New markets are difficult to explore given the language and cultural differences. Double A however possesses a singularly unique position in all markets, the key here is consistency supported by integrated marketing communications and branding and a well dedicated team.”

Double A has also launched its portfolio of sustainable yet equally superior quality paper brands such as Hi-Plus (75 gsm), Quality Blue (70 gsm), Quality Green (80 gsm) and Speed Red (80 gsm).

One of the highlights at the Double A booth was the announcement of the Distributor of the Year and Sacfom a French purchase group emerged as the winner.

Sustainable Paper Brand

This is Double A’s second consecutive Paperworld and according to Mr. Leetavorn the response is still overwhelming.

“This maybe stem from the people’s interest on our unique sustainability story and initiatives.  Paper from KHAN-NA for instance, our revolutionary solution to sustainable fiber sourcing and a well accepted concept in Asia, is something new and interesting in the eyes of European consumers.

“Who would have thought that high quality fiber can be sourced from trees planted by farmers along their vacant land, now available as Double A all over the world? Paperworld helped us to communicate our stories like this to the right audience.”

In 2011, Double A’s Paper from KHAN-NA was awarded the Asian Corporate Social Responsibility Award for Poverty Alleviation.  Double A is currently working with Korea Green Foundation in promoting what is best for the environment. Also it has recently conducted a fiber test to show that it uses a single source of fiber.

“What consumers really need is access to information and clear education on the environmental credentials of all paper brands rather than labels or certifications that may lead to confusion”, said Mr. Leetavorn.

One month after Paperworld Frankfurt, Double A will be present for the first time in Paperworld Middle East 2012 to be held from 6-8 March 2012 at Dubai, UAE.