OVUM評論：Nokia has announced the launch of a new device, the Lumia 900

The Lumia 900 represents Nokia’s first serious step into the US with its Windows Phone line. While the Lumia 710 was announced earlier and launches this week, it represents a low-end offering and isn’t the best advertisement for Windows Phone on Nokia. While a capable device, it lacks some of the features that will set Nokia apart in the Windows Phone space, but the Lumia 900 rectifies that. It offers a large and high quality screen, LTE connectivity, a front-facing camera and a number of other features not seen either on T-Mobile’s 710 or on the Lumia 800 which has already launched in Europe.

This device signals several things: firstly, that Nokia is serious about the US, launching arguably the flagship Lumia device in the US before the rest of the world; secondly, that Nokia has the clout with Windows Phone to allow it to be first to market with an LTE device; and thirdly, that AT&T is now seriously into the business of offering LTE phones. The device will get significant marketing support from Nokia and AT&T, and therefore has the best opportunity of any Windows Phone launched to date to do well in the market. However, that’s not to say it will be a blockbuster: the exact timing and pricing will be major factors too, and those have not been announced yet.