transcosmos Adds Yahoo! Japan Display Ad Network (YDN) to its Chat-Ads Service Menu, “DECAds”

transcosmos inc. announced that it has added “Yahoo! Japan Display Ad Network (hereafter, YDN)”, an ads distribution service by Yahoo Japan Corporation (Headquarters: Tokyo, Japan; President and Representative Director: Manabu Miyasaka), to its chat-ads service menu, “DECAds”. The company will use YDN as a new channel to inviting users to the chat service.

The ads distribution service YDN posts ads on various partners’ web content pages, including Yahoo! JAPAN homepage. With YDN, transcosmos can now reach broader audiences via “DECAds”.
transcosmos continues to expand “DECAds” network, collaborating with prominent media and platformers.

“DECAds” is an original ads service menu, developed by transcosmos. Inviting users from ads to chat and providing more valuable information and communication than ever before, DECAds helps solve users’ challenges and heightens their interests and attention, ultimately boosting user engagement with brands. Clients can select bot or human operators for their chat communication services.

transcosmos aims to enable more in-depth, interactive communication with the users, building on its proven record and insights into ads and contact center operations in addition to the data accumulated via chat.

■transcosmos’s Initiatives on Chat Services
transcosmos launched “Social media operations services” in May, 2011. Now, the company introduces over 100 cases, leveraging Shibuya Social Media Center and its call centers located across Japan. Many businesses demand robust monitoring structure for their social media operations to oversee operational framework, secure governance, manage risk as well as to have coherent marketing activities. At the same time, businesses demand the service providers to actively come up with proposals to keep up with the digitalized consumers. By connecting consumer communication with ads, transcosmos delivers the right message about the clients’ services to broader audiences.
In 2016, transcosmos integrated its three divisions, namely, Digital Marketing, E-Commerce and Contact Center divisions and established “DEC” headquarters, taking the initial letter of each division, in order to accommodate the changes in consumer behaviors in this digital world. transcosmos continues to drive its initiative to make leading-edge proposals and develop new services to deliver one-stop operations ranging from sales to customer support.