UBM EMEA Wins Prestigious UFI Marketing Award

AMSTERDAM – 3rd July 2015: UBM EMEA has won this year’s UFI Marketing Award with its entry addressing the topic “personalised marketing”. Of the three finalists for the Marketing Committee Meeting on 18 June 2015 in Istanbul, Turkey, UBM EMEA prevailed as the winning team.

The annual UFI Marketing Award is highly regarded as one of the most prestigious awards in the industry as they are voted for and judged by a hand-picked jury of exhibition professionals.  They provide the event community with the chance to show their best personalized marketing strategies, utilized to achieve their marketing goals.

Commenting on the win, Georgina Smith, Marketing Director, Food Ingredients Global said, “It was a great honour to be part of the 2015 UFI Marketing Awards programme. It is a very prestigious award and to be nominated as one of the top 3 finalists alongside GES and Congress MTL was already a fantastic achievement. To return from Istanbul following the final presentation as winners was a great testament for the great work of the entire Health ingredients Europe marketing team – a team that worked consistently hard over a 9 month campaign to activate all channels in a very personalised way, provided great content and translated our core marketing messages across five languages. We very much look forward to working with UFI to help roll-out these best practices and share them with other marketing professionals.”

Also Christian Glasmacher, Marketing Committee Chair, was impressed by the presentation of the UBM EMEA Marketing team, and commented: “UBM EMEA showed a perfect example for a personal marketing campaign. A strong methodology, successful realization, combined with continuing excellence research results and utilization of modern communication channels , convinced the jury to award UBM EMEA with the 2015 UFI Marketing Award.”

John van der Valk, Managing Director UBM EMEA Amsterdam, stressed the increased importance of personalised marketing in the exhibitions industry: “Increasingly visitors expect us to bring them value on an individualised level. At UBM EMEA we are only at the start of our journey of providing an individualised customer experience. Content marketing and marketing automation will give a boost to our capabilities. This award is a wonderful recognition of the work we have done so far and a great boost to morale and confidence in taking the next steps in our journey”.
The 2015 UFI Marketing Award will be presented to the winners at the President’s Reception held during the 82nd UFI Congress in Milan, Italy, from 4 – 7 November, 2015.