Midwest Book Awards has Big Wave Surfing as Finalist in two Categories – Business and Total Marketing Package

Eden Praire, MN — May 16, 2012 / (http://www.myprgenie.com) — With nine business book awards in 2011 – Big Wave Surfing, Extreme Technology, Development, Marketing and Investing, authored by Kenneth Thurber, could rightly lay claim to winning the most business awards of any book for 2011. In 2012 it has started off strong again with the announcement that it has been recognized by Midwest Book Awards as a finalists in two categories – Business and Total Marketing Package.

Founded in 1984, the Midwest Independent Publishers Association (MIPA) has a long-standing tradition of recognizing excellence in publishing. This non-profit association serves the upper-Midwest independent publishing community. MIPA is a regional affiliate of the Independent Book Publishers Association (IBPA). See and read more about Midwest at: http://www.mipa.org/

Big Wave Surfing was also recognized and honored by Readers Views which named Big Wave Surfing overall winner in its Business category.

Big Wave Surfing took three categories from Readers Views –

-Winner — Mid-West Region
-First Place — Business/Sales/Economics
– And it won the Herman University Award for the Best Business Book of the Year.

See more about these announcements at:
http://readerviews.com/Awards2011Winners.html

These new announcements solidifies  Big Wave Surfing as one of the top business books of 2011-2012. With nine awards in 2011 alone, and five to start 2012, its popularity with reviewers and readers alike has been confirmed. When it launched in late March of 2011 it stayed on Amazon’s #1 ranking for Business and Investing as well as Computers and Internet for most of the week.

According to the author, Dr. Thurber, “I wrote Big Wave Surfing as an analogy to show how disruption causes big waves to form and that these disruptions will have far-reaching economic, political and social effects.

As the book points out, it’s critical to be able to spot these big waves forming. We talk about them from a technological perspective, but it’s clear that technology is rapidly altering our business, social and political landscape.”

Thurber continues..”We live in interesting times. Our true measure will be how well we adapt not only to the speed of change, but the results of these changes. I believe my book will help people begin to understand and deal with these changes. I have spent a lifetime in the computer business, a business that can change radically every 12-18 months, sometimes sooner. We are talking about disruption, and often extreme techniques are needed to deal with this disruption.”

Thurber says like the physical surfers who ride the big waves at a beach like Mavericks  these new concepts won’t  “always be pretty and in fact it may be down-right dangerous. There will be winners. There will be wipeouts and losers. But if we don’t boldly embrace the next wave, the innovation economy, then profound structural changes will occur in American society.”