Ovum reveals rise of BYOD is driving mobile device management market

Melbourne, 19 April 2012. Businesses moving away from BlackBerry, and the rise of the bring-your-own-device (BYOD) phenomenon is making mobile device management (MDM) one of the hottest markets for enterprise IT, according to Ovum. The challenge for CIOs is how to manage and secure data, while exploiting the innovation and productivity benefits that embracing the major smartphone platforms can deliver.

In its latest Solutions Guide*, the technology analysts reveals that no longer is MDM purely the domain of specialist enterprise mobility vendors. Vendors from a variety of backgrounds across the IT and telecoms space are looking to grab clients in this market as it becomes a gateway to a larger enterprise managed mobility industry. The guide also highlights strong support for remote device security capabilities across a range of mobile operating systems. However, limitations of the major OS platforms are preventing vendors and enterprises from implementing consistent remote management and data security strategies.

“Protecting the confidentiality, integrity, and availability of corporate information, is a key concern of the IT department,” explains Richard Absalom, analyst at Ovum. “We’re seeing vendors rush to exploit the fact that most organizations do not have the required resources or expertise to simultaneously manage corporate data on multiple platforms. However, the limitations and lack of available APIs on these platforms are often the key factors stopping third-party vendors from providing exactly the same data security features across every OS.”

Data collected by Ovum from the MDM vendors signals that in the workplace, Apple’s iOS is the preferred platform, with 40% of the devices managed on MDM platforms by enterprises. Elsewhere, Android (16%) is still behind BlackBerry (24%).

As the momentum of BYOD continues, the sheer number of competing products and solutions are leaving enterprises confused about what they should be looking for, and how the products and solutions compare and differ. Ovum’s solutions guide provides an accelerated approach for any enterprise to select the right MDM vendor, or for a vendor to competitively benchmark its own capabilities or partnership strategy.

“When selecting a vendor, organizations must consider their exact requirements, there is no one solution for all. Ultimately, enterprise IT departments must develop and implement new enterprise mobility policies that accommodate BYOD and consumerisation trends, and use MDM solutions to manage and enforce such policies,” concludes Absalom.