Distributed Marketing Strategic Roadmap

Dallas, TX — Apr 18, 2011 / (http://www.myprgenie.com) — In highly regulated industries like insurance, health care, pharmaceutical, and financial services, where distributed marketing channels are the norm, increasing costs and longer selling cycles have convinced many companies to look at technology as a way to deliver increased productivity across the sales organization.

Technology was once viewed as having only a tactical role in sales enablement, but companies that take a more strategic view of marketing automation have a better chance of achieving the outcome they want.

In a new blog post from the Distributed Marketing Blog, marketers can find facts from a leading industry analyst, and guidance from author David Coursey, co-author of The Customer Never Sleeps: 21st Century Marketing in the Age of Google on how to use technology to help bridge the gap between strategy and tactics in a distributed marketing organization.

About the Distributed Marketing Blog

The Distributed Marketing Blog publishes industry news, how-to and tutorial articles, and best-practices information for marketers who work in complex, multi-channel, distributed marketing organizations — especially those in regulated industries such as insurance, banking and financial services, franchise, healthcare, pharmaceuticals, and similar industries.

The Distributed Marketing Blog is actively seeking guest posts, suggestions for interviews or articles, and links to resources that would be helpful to marketers in this environment. To make a suggestion or submit material, please use the “comments” feature at http://www.distributedmarketing.org